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BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.
Over the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.
So what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect gray for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.
As far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like "When can I get more?" and "I need a gallon of this."
BJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.
All our pigments are proudly made in the USA in an ISO 9001/2005 and ISO 22716 Facility, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.