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Our History

We always have been, and always will be, artists. It's the ens we see our work through. We're artists who wanted a harder-working, higher-performing ink, so we decided to make our own. We tested formulations relentlessly to come up with the right colors and consistency that help artists pursue their craft and create work that shatters boundaries.

Mario Barth

Tattoo Artist / Owner / Founder

Mario Barth is the owner and CEO of INTENZE products. Taking his products from his work station to the entire world. Mario is one of the worlds most recognizable tattoo artists winning over 200 international awards and becoming go to tattoo artist among celebrities.

Timeline

The Story Begins

1978

Mario came up as a tattoo artist in Austria in the 1970's. In that time it was illegal to tattoo in the country, Mario had to work in the tattoo underground.

The Story Begins

Open For Business

1987

Mario opened his first tattoo studio and begins to mix his own inks. Frustrated by the lack of color range, Mario began mixing his first colors in his kitchen.

Open For Business

National Tattoo Convention

1991

Mario travels to the United States and competes in the National Tattoo Convention in San Francisco. He sweeps the competition winning 9 out of 11 awards.

National Tattoo Convention

Ink Begins to Turn Heads

1995

The tattoo industry begins to recognize Mario for his colors. Demand for the inks begins to rise as his legacy grows.

Ink Begins to Turn Heads

First of Many Firsts

1997

With demand spiking Mario moves to the United States and releases the industry’s first 19 color ink set.

First of Many Firsts

INTENZE is born in the USA

2002

INTENZE becomes a company and begins to professionally manufacture inks in the United Sates.

INTENZE is born in the USA

Setting the Standard

2004-2005

INTENZE becomes the first company to label it’s bottles to the FDA specifications and the first to sterilize it’s inks. During this time INTENZE increases to 54 colors.

Setting the Standard

Assembling the Team

2008-2010

INTENZE signs tattoo artists to first sponsorship team. The first artist series sets are created. A partnership with Bowery Stan begins. INTENZE launches the Legends.

Assembling the Team

Regulation & Education

2013

Mario Barth participates in ECTP tattoo in safety conference to fight for tattoo rights. The first INTENZE Creative Academy takes place in Florence, Italy.

Regulation & Education

INTENZE TODAY

Present

INTENZE maintains the highest GMP’s opperating it’s state of the art manufacturing facility. Our ink is always vegan, always sterile, and always created with artists in mind.

INTENZE TODAY

INTENZE Logo

We’ve come a long way since 2002. As our company has changed, so has our logo.

2002 -2018

The original INTENZE logo was used until recently on all printed and digital work for the company and can still be seen today on the bottle labels and signage.

2019 - Present

The infinity INTENZE logo was created to help move the brand into the future. This change also brought the now iconic Z icon to the companies branding.