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We don’t have MBAs. We aren’t VC backed. We’re artists who wanted a harder-working, higher-performing ink, so we decided to make our own. That was back in 2002. INTENZE was the first company to label its bottles, the first to offer a 54-color set, and the first to publicize ingredients. Gradually we began to refine the product and process, realizing that a remarkable pigment is one that performs for any artist, under any condition. Too deep, too crooked, overpowered and underpowered machines—we tested formulations relentlessly to come up with the right colors and consistency that help artists pursue their craft and create work that shatters boundaries.
Creating safer ink is complicated. It takes longer. It’s more expensive. But where others see safety regulations as a hassle, we see them as a responsibility and an opportunity to raise the standard in an industry we’re passionate about. It’s a process that begins and ends with testing. Making sure each formulation works on our own skin under a variety of conditions is the first step. Then we let our network of artists test the same pigments, incorporate their suggestions, and adjust accordingly. Then each batch of INTENZE ink is mixed, sterilized, and bottled in a Clean Room before it’s sampled and tested again.
Your customers deserve to know where your ink comes from. You deserve to know. Every bottle of ink we produce is marked with an individual unique code. Like a fingerprint, it identifies the time, place, and technician who handled it.
That’s how Intenze started. I never set out to be a supplier. I didn’t intend to just produce quality ink—I wanted to work with it. As an artist, I wanted to push my limitations while creating work that redefined possibilities. I just needed the tools that let me. We’ve come a long way since then. Today we produce over 250 colors. We just tore down the cleanest manufacturing facility to build a cleaner one. But ultimately we’re still artists, and our work comes down to one simple goal: to make tools that let artists achieve the unimaginable. Every piece, every client—we want to do something that’s never been done before. Same goes for our ink. From being the first company to label tattoo ink, to developing a fingerprint-like system that traces where each bottle we produced came from and where it’s been, we’re constantly trying to find better ways to produce a safer, higher quality ink.
I guess that’s why we’re hard on our ink. We understand that artists and clients are ultimately going to get out of it what we put in. It’s why I test it on myself. It’s why we sterilize, mix, and bottle our product in a Clean Room. And it’s why all the ink we produce is tested and validated by third-party labs. When I look back at 1978, I realize that a lot has changed. But our core remains the same. I still use this ink every single day, and our goal is the same today as it was back then—to make a tattoo pigment that performs no matter who the artist is and regardless of the conditions. I want to make ink that takes the guesswork out of tattooing. This is what we owe to our clients and ourselves. Providing ink that’s safe and delivers amazing results isn’t just our responsibility as a company; it should be our highest aspirations as artists.